One of the questions I get from my followers all the time is, “Hey Mr. Lion, why only once a week? You can’t muster up the stuff maybe two or three times? I thought you were a young lion, not an old one past its prime.”
Ok so, I’ll level with you, no one has ever asked me that, but since we are on the topic now, I might as well steer into the wind…..
I firmly believe that if you have the ability to post quality content every day, you will build an audience quicker than anyone else. However, most of us live in the real world and have a job. With said job, writing a novel, going to the gym, and touching myself, I don’t have enough time to post every day. So until I start posting my poetry, or I learn how to slow the hands of time I will be relegated to weekly content, unless you guys want to support me. (Puts hands out in shame)
I see a lot of bloggers try to post as often as they can and almost completely forget that quality can’t be rushed. If you want a genuine following, then build it with a great foundation and high quality content. Remember, you want people to actually learn something from your blog and take knowledge away with them as they go about their day. And yes, whilst “Keeping up with the Kardashians” is painfully interesting and gratuitous, it lacks substance.
You have more time to correct errors, to insert wit, to make each and every post the Rickest (Best) version of itself. (Here come the grammar Nazi’s) And when you do that, it really makes your page shine amongst all the others, and I personally believe you will enjoy writing it a bit more.
One of my favorite bloggers actually posts each and every Wednesday, with her whimsical words of wisdom and guess what? My dumb self will roam her page on that day with a grin on my face looking forward to her well throughout brilliantly written post, because she took the time to write it eloquently and with her own sense of wit and imagination. My friends – that’s what blogging is about. It’s about you, us, me and of course, Dupri.
I can focus on promoting each post for a week
When you post daily, your audience will learn to come each and every day, therefore traffic will tend to generate itself organically through your posts. When you post weekly, that will not happen. However, this is like the gift that keeps on giving (And it’s almost Christmas!) because you will have to focus on promoting each blog post. What will inevitably happen, is that you will receive more comments and more likes versus if you posted daily. What this means is, not only will your SEO score be higher due to the amount of engagements, but there little to no trade-off doing it this way as the amount of potential followers will essentially the same. SEO is tough, I get it. But at least now you have another weapon up your sleeve aside from the normal avails of witchcraft, voodoo magic and CrossFit.
That’s right, there’s a method to the madness. My utter, unadulterated laziness.
The genius behind weekly posts is that due to the higher level of engagements, there is actually a snowball effect because it is human nature to click on something with a bunch of likes and comments.
Go ahead, I’ll even give you time to think about it. (Jeopardy clock ticks) Times up!!!
If there is a meteor flying through the sky and one person looks up, no one really pays attention, but if you walked by a thousand people looking into the sky, wouldn’t you look up as well? (No?) Ok, I got an even better one. Imagine a guy walking down an empty street. Now imagine that street with a bunch of hot yoga girls bending and stretching. Will he look? Yes. In fact, he might break his neck. It’s your goal to be the hot yoga girl! Breathe and stretch girl, breathe and stretch.
By focusing on promoting your blog week after week, your post will get its chance to shine in the limelight and by god, you might even go viral….hehe, I’m just kidding. The only thing going viral is your cold.
Side note: If you don’t know how to promote your blog (click here and stop being square) Congrats now you’re a circle.
More time to think about a new blog
You have more time to think of a new post. When you force yourself to post day after day, you will eventually reach a point of diminished returns, where you won’t be able to generate value with your post. When you post weekly, not only will you have time to come up with solid thought-provoking ideas, you will be able to build on them and add in your awesome touches of wit and hilarity. Or not, maybe you’re just not funny. No worries, I still love you.
No burnout baby
The best part about this whole thing is longevity. If you posted every day for a one-hundred days, you might just run out of clever things to say, (unless you’re me) but if you posted one-hundred posts in as many weeks, well, that’s two years and by then you could be the President of the United States. It’s well documented that the President got started as a blogger first. In fact even today you can still see the remnants of his blogistry on twitter.
Moral of this story: Don’t rush your posts. When you write quality, informative content, people will appreciate it. They will come back and if you cry just right, they might even share it. So here’s my one little tear, just for you.
And in the immortal words of Justin Timberlake “Cry me a river.”
“Sirens, lights, cries of joy and adoration from the crowd.”
I have had so much fun writing the “Why no one is reading your blog series” that whilst I figured part two would be my last, I’m bringing it back baby. Part 3 will be out before Blogmas.
Now you can open your gifts the same time you read my blog. Oh who am I kidding, read my blog first of course.